The Enemy of Great is Good

I got to thinking here lately and I truly came to the realization that the enemy of great is good.  I’ve hear this saying before, and it was inspirational at the time, but it never resounded in me the way it does now.  Over the last few months I’ve been really working hard with my students while also beginning the new Preston Bailey Certified Wedding and Event Design course.  That’s when I caught myself thinking about what the missing ingredient in success is with so many in our industry.  Why are so many businesses failing? Why is there so many that are struggling? And why are there not more success stories in our profession? And then it really hit me, “The Enemy of Great is Good.”

In our industry there are an ever increasing number starting up and joining our ranks.  Of all the people in our industry a vast majority are really “good” at what they do, key word being good.  Why then, if so many of our colleagues are “good” why have they not gone further in their professional lives?  The reason; they have become content with “good.”

There comes a point in our careers when things start going good, business is consistent and we think to ourselves “Wow, I am good.” Now the last part may come in different forms but ultimately we are content with business and business is good.  This is where the majority of our colleagues get off the train so to speak. Unfortunately this station is a place where business failure comes easily, contentment here is dangerous because business is giving you a false sense of completion.  Business has only two stages, growing or dying.  Contentment leads to death. So do you think this is an extreme statement? I hope so, but truthfully it isn’t so farfetched.

I have personally known a couple people that were exceptional at what they did; unfortunately they didn’t understand their own value and they became content with business as usual.  Two years later, one of my friends was on the verge of bankruptcy and the other was on their way to breaking one million dollars in their second year of business.  What was so different in these two people? Why was one good and the other great? As I began helping my friend gain control over his dying business; it became obvious rather quickly the differences. 

The next few blog posts will be a series discussing how to take your business from good to great.  As I post the series I would love to hear all about the things you are doing to make your business “Great.” So I ask you, how are you going from good to great?


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